About The Cuba Project
Taking advantage of this unique moment in history – as relations between the U.S. and Cuba normalize but prior to the end of the economic embargo – The Cuba-United States Partnership (CUSP) is engaging private sector investors, corporations and NGOs, through the formation of a unique partnership committed to a code of ethics, guiding principles and best practices for sustainable development in Cuba.
- Provide a rich source of expertise to educate the U.S. private sector about Cuba and its unique environmental, social and cultural heritage, needs and vulnerabilities.
- Develop and commit to a set of ethics, guiding principles and best practices for sustainable development that ensures the protection of Cuba´s environment, culture and communities.
- Facilitate constructive engagement and information exchange between CUSP members and the Cuban community and collaborative development of innovative solutions focused on balancing economic development and environmental and cultural conservation.
- Serve as a credible body to educate the public and inform conservation policy initiatives with governmental agencies in both the U.S. and Cuba.
- Work within Cuban communities to engage a new generation of Cuban entrepreneurs and train them in sustainable business practices.
The initial focus of CUSP is on promoting responsible, sustainable tourism. In seeking to encourage Cuba and U.S. stakeholders—initially hotels and tour operators—to commit to meaningful international standards, CUSP will play an important role in helping to ensure Cuba’s tourism industry develops sustainably and preserve its magnificent natural and cultural heritage. CUSP will work with international and local organizations such as Cuba’s World Heritage commission, Havana’s landmarks commission and Cuban environmental organizations to build a constituency for Cuba’s adoption of the Global Sustainable Tourism Council’s (GTSC) sustainable criteria. This work also involves significant outreach to Cuban communities to help educate them and provide perspective about the history of the Caribbean and the loss of environmental resources and culture as a result of uncontrolled growth, especially from tourism and foreign investment.