The Cuba Program

About The Cuba Program

Taking advantage of this unique moment in history – as relations between the U.S. and Cuba normalize but prior to the end of the economic embargo – The Cuba-United States Partnership (CUSP) is engaging private sector investors, corporations and NGOs, through the formation of a unique partnership committed to a code of ethics, guiding principles and best practices for sustainable development in Cuba.

CUSP will:

  • Provide a rich source of expertise to educate the U.S. private sector about Cuba and its unique environmental, social and cultural heritage, needs and vulnerabilities.
  • Develop and commit to a set of ethics, guiding principles and best practices for sustainable development that ensures the protection of Cuba´s environment, culture and communities.
  • Facilitate constructive engagement and information exchange between CUSP members and the Cuban community and collaborative development of innovative solutions focused on balancing economic development and environmental and cultural conservation.
  • Serve as a credible body to educate the public and inform conservation policy initiatives with governmental agencies in both the U.S. and Cuba.
  • Work within Cuban communities to engage a new generation of Cuban entrepreneurs and train them in sustainable business practices.

The initial focus of CUSP is on promoting responsible, sustainable tourism. In seeking to encourage Cuba and U.S. stakeholders—initially hotels and tour operators—to commit to meaningful international standards, CUSP will play an important role in helping to ensure Cuba’s tourism industry develops sustainably and preserve its magnificent natural and cultural heritage. CUSP will work with international and local organizations such as Cuba’s World Heritage commission, Havana’s landmarks commission and Cuban environmental organizations to build a constituency for Cuba’s adoption of the Global Sustainable Tourism Council’s (GTSC) sustainable criteria. This work also involves significant outreach to Cuban communities to help educate them and provide perspective about the history of the Caribbean and the loss of environmental resources and culture as a result of uncontrolled growth, especially from tourism and foreign investment.

A Century of Unstable Tourism in the Caribbean

By CIP, Ocean Doctor

Jun-07-2018 | Report

Lessons Learned and Opportunities from Cuba... Read More »

Cuba-U.S. Collaboration in a New Era of Change


May-31-2018 | Press Release

Successes and Opportunities in the Environment and Historic Preservation ... Read More »

Gilbert Brownstone, Jean Nouvel et Bob Vallois s’engagent pour Cuba

By Philippe Régnier

Sep-23-2015 | Article

Gilbert Brownstone va donner à Cuba un ensemble de gravures d’André Masson qui seront accueillies par un nouveau bâtiment de l’architecte Jean Nouvel à La Havane. De son côté, Bob Vallois travaille à la création sur l’île d’une fondation dédiée au sculpteur Agustín Cárdenas.... Read More »

Lifting Cuba Trade Embargo Is Good Business


Aug-23-2015 | Article

Americans increasingly support lifting the trade embargo with Cuba, so what's the holdup?... Read More »

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